Sawamura Award 2024 活动主视觉 by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.
银平面· 2025
Sawamura Award 2024 活动主视觉
Client: SAWAMURA Inc.
A' Design Award 银奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #171707The Design
About Sawamura Award 2024 活动主视觉
《泽村奖2024》是为在日本京都一座传统歌舞伎剧场举办的公司新员工活动所创作的主视觉设计。活动主题为"传统与创新"。KABUKU一词的每个字母均采用不同的字体设计手法绘制,使每个字母既是文字又是插画。设计将取自该剧场的日本传统色彩与纹样,与清新的配色方案相融合。该主视觉被应用于证书、仿演出戏票造型的邀请函、封缄贴纸及宣传物料上,为整场活动营造出统一的视觉形象。
The Recognition
About the A' Design Award 银奖
Sawamura Award 2024 活动主视觉是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Sawamura Award 2024 活动主视觉将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Sawamura Award 2024 活动主视觉是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- Dimensions & Packaging
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - Tags
- Key visual, Japanese, tradition, innovation
- Production Technology
- Adobe Illustrator CC
- Design Challenge
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - Research
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- Inspiration
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- Project Duration
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- Operation Flow
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- Image Credits
- #All Creator Takuma Tahara
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