Innovation Competition 活动视觉识别系统 by Eda Elmaci

Innovation Competition 活动视觉识别系统 by Eda Elmaci is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 广告、营销与传播设计 Competition Category.

铜广告· 2025

Innovation Competition 活动视觉识别系统

by Eda Elmaci

Client: Basaksehir Municipality

A' Design Award 铜奖 Winner in 广告 Category

56,873

Verified Award Winner

Verify Award Status for #172127

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Innovation Competition 活动视觉识别系统

"创新大赛"是为伊斯坦布尔某市政府举办的创新竞赛所打造的视觉识别系统。该识别系统以苹果造型结合电路线条为核心元素,既呼应艾萨克·牛顿的经典故事,也象征科技创新。项目涵盖数字与印刷两大媒介:舞台视频、动态背景与数字艺术展呈现入选作品;社交媒体视觉、网页横幅与屏幕内容提升活动曝光度;海报、邀请函与获奖证书则让整场活动体验更加完整。

The Recognition

About the A' Design Award 铜奖

Innovation Competition 活动视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Innovation Competition 活动视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Innovation Competition 活动视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The 11 innovation competition, organized by başakşehir municipality, featured digital and print designs. Stage videos, animated backgrounds, and an nft exhibition showcasing the winning projects were created. Social media visuals, web banners, and led screen content enhanced visibility, while printed materials like posters, invitations, and award certificates contributed to a cohesive and engaging event experience.
Dimensions & Packaging: This project utilized different technical specifications for both digital and print designs. Digital designs, including social media graphics and web banners, were optimized, while motion graphics and videos were produced in high resolution. Digital files were used for the nft exhibition. Print materials such as posters and invitations were printed on premium paper, and all designs were optimized to ensure high quality and clarity across both digital and print platforms.
Tags: Innovation, Design, Visual Identity, Digital Design, Print Design, Motion Graphics, Nft Exhibition, Event Branding, Creative Process, Technology, Interactive Design, Visual Communication, Branding, Graphic Design, Event Management, Digital Media, Stage Design, Social Media Graphics, Creative Direction, Event Experience, Innovation Competition.
Production Technology: The production technology for this project involved both digital and print mediums. For digital designs, industry standard software such as adobe photoshop, illustrator, and after effects were used to create visual content, animations, and interactive elements. For print materials, high quality printing techniques were employed to ensure clarity and vibrancy, with materials like glossy paper for posters, invitations, and certificates. Additionally, motion graphics and video content were optimized for led screens and digital platforms, ensuring seamless integration across various media.
Design Challenge: The challenge in this project was to combine innovation with design by seamlessly integrating digital and physical elements, including motion graphics, print materials, and the nft exhibition. At the same time, it was crucial to maintain interactivity while staying true to the theme of innovation, which required researching trends in digital art, design, and technology.
Research: The research for this project focused on understanding the intersection of innovation, design, and technology in event branding. It examined how digital and print designs, motion graphics, and interactive elements can enhance audience engagement and create a cohesive event experience. The research also explored the integration of nft exhibitions as part of the event's creative concept, aiming to showcase innovative projects in a dynamic and interactive way. By studying current trends in design, technology, and digital art, the project aimed to deliver an experience that reflects the innovative spirit of the competition.
Inspiration: The design process was inspired by the story of isaac newton, where an apple fell on his head, leading to the discovery of the theory of gravity. This story symbolizes how innovation can arise from unexpected moments. The apple figure was combined with circuits, creating a strong logo that reflects technology and innovation, forming the visual identity of the competition.
Project Duration: The project duration was 5 months, and it took place in Istanbul in December 2024.
Operation Flow: In this project, the flow and interaction were designed for a seamless experience. Digital and print designs were integrated into the stage, nft exhibition, and social media. Motion graphics and interactive elements enhanced engagement, while social media enabled participants to connect with the designs and share their experiences.
Patents: For this project, all designs, including digital and print materials, motion graphics, and the nft exhibition visuals, are protected by copyright as original works created by the design team. Intellectual property rights have been secured for the custom designed elements, ensuring that the creative concepts and visuals are legally safeguarded. Any third party assets used, such as stock images or fonts, were properly licensed, and their usage is in compliance with copyright laws. No patents were applied for in relation to this project, as it primarily involves creative design and digital content.
Image Credits: For this project, all images and photos used in the designs were either sourced from licensed stock image platforms or custom created by the design team. Any third party images or photos used were properly credited according to the licensing agreements, and permissions were obtained where necessary. Additionally, all original artwork and photography created for the event, including the nft exhibition visuals and promotional material, were produced by the design team under the supervision of the project manager.