1045 Coffee Beans 包装设计 by Natalya Bilousova

1045 Coffee Beans 包装设计 by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2025

1045 Coffee Beans 包装设计

by Natalya Bilousova

Client: 1045 Coffee

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #172358

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 1045 Coffee Beans 包装设计

1045咖啡包装设计通过钻石形状的标志和醒目的1045数字，捕捉了卡尔加里市的海拔高度，象征着该城市标志性的山地景观。透视线条唤起山峦阴影与咖啡田的意象，避开了传统的山峦图像。色彩方案受咖啡色调启发，深色调用于浓缩咖啡，浅色调用于手冲咖啡。传统的黑色咖啡袋搭配高级贴纸标签，融合了功能性与优雅，在确保品牌辨识度的同时，彰显品牌对品质和工艺的承诺。

The Recognition

About the A' Design Award 铜奖

1045 Coffee Beans 包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计1045 Coffee Beans 包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。1045 Coffee Beans 包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Dimensions & Packaging: Label size 110 x 160 mm, coffee bag 135 x 260 mm
Tags: packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Production Technology: The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Design Challenge: The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Research: The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inspiration: The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Project Duration: Calgary, Canada, the project began in May and ended in August, 2024
Operation Flow: The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Team Members: Natalya Bilousova
Image Credits: Natalya Bilousova, 2025