设计师 Chuangyi Packaging Design Co., Ltd. 的作品 Danquan 168 酒类包装 荣获了极具声望的 2025 A' Design Award 银奖，竞赛类别为包装设计。
银包装· 2025
Danquan 168 酒类包装
设计师： Chuangyi Packaging Design Co., Ltd.
客户: Guangxi Danquan Distillery Co.,Ltd
包装类别A' Design Award 银奖获奖者
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关于 Danquan 168 酒类包装
丹泉168是为广西南丹出产的高端酱香型白酒打造的包装设计。瓶体采用高硼硅玻璃并施以镀钛表面处理，通过3D浮雕与激光雕刻成型，精度达0.1毫米。雕刻纹理再现了石灰岩溶洞的沉积层理，转动瓶身时可折射出光影变化。外盒运用层叠结构，抽象演绎当地的溶洞地貌。包装尺寸为180×108×290毫米，将当地洞藏工艺传统与产品紧密相连。
荣誉认可
关于A' Design Award 银奖
Danquan 168 酒类包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Danquan 168 酒类包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Danquan 168 酒类包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
- 尺寸与包装
- 180*108*290mm
- 标签
- Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
- 生产技术
- The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
- 设计挑战
- The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
- 研究
- The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
- 灵感
- The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
- 项目周期
- The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
- 操作流程
- The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
- 团队成员
- Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao
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