Jinzhongzi 白酒瓶包装 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2026

Jinzhongzi 白酒瓶包装

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award 铁奖 Winner in 包装 Category

5,667

Verified Award Winner

Verify Award Status for #173074

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jinzhongzi 白酒瓶包装

金种子是一款为中国安徽省出产的高端白酒所做的包装设计。酒体盛装于水晶玻璃瓶中，瓶身下部以竹篾编织包裹，并施以喷涂工艺加以修饰。竹编元素源自该品牌的传统贮酒方式——在经特殊处理、用于陈酿酒液的酒坛外，以竹篾环绕编织。瓶身尺寸为145×115×275毫米。编织细节为包装增添了丰富的触感体验，也强化了品牌的形象识别。

The Recognition

About the A' Design Award 铁奖

Jinzhongzi 白酒瓶包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Jinzhongzi 白酒瓶包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Jinzhongzi 白酒瓶包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu comes from Anhui Province, China. It is distinguished by its unique flavor and rich bouquet, which distinguish it within the realm of Chinese spirits. The most intriguing feature of this product is its storage method. It is crafted by weaving bamboo strips around liquor jars, which are then specially treated to be used as vessels for aging the liquor. This storage method gives baijiu a distinctive character.
Dimensions & Packaging: 145mm*115mm*275mm
Tags: Premium spirits, cultural heritage, cultural outreach, and the integration of commerce and art.
Production Technology: This is a premium baijiu presented in a crystal glass bottle, with the bottom wrapped in bamboo strips and finished with a spray-painted coating.
Design Challenge: The most challenging aspect of this project is producing the bamboo weaving kits, as the initial costs considerably exceed the client’s budget. We resolved this issue by changing the materials and partnering with a suitable supplier.
Research: Through on-site research, we collected feedback on this brand from over 300 consumers. Finally, we obtained an intriguing research report that highlights the characteristics of this method for storing baijiu.
Inspiration: The design concept for this bottle was inspired by the distinctive vessels used to store baijiu. It is made by weaving bamboo strips into a jar, which is specially treated for storing liquor. We adopted this intriguing concept for the bottle design, creating a unique and captivating product. This approach has defined the brand’s unique identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The bottle’s design features a bamboo-woven kit that not only offers a unique aesthetic but also increases the product’s appeal. This distinctive approach promotes interaction between the product and its consumers.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan