Guojiao 1573 白酒包装 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2026

Guojiao 1573 白酒包装

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Guojiao 1573 白酒包装

国窖1573是一款为中国高端白酒打造的限量版包装设计。设计从中国文化中寓意吉祥的龙纹形象汲取灵感,以立体雕塑手法将龙的形象呈现于酒瓶与外包装之上,并让部分龙身巧妙隐匿于造型之中。瓶体采用古法柴烧陶瓷工艺,由手工塑形而成。包装尺寸为205×170×295毫米。沉静而典雅的造型,引导消费者细细探寻并开启这份包装。

The Recognition

About the A' Design Award 银奖

Guojiao 1573 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Guojiao 1573 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Guojiao 1573 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li