Congtai Huofenzi V10 白酒瓶包装 by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 金奖 in 包装设计 Competition Category.

金包装· 2026

Congtai Huofenzi V10 白酒瓶包装

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award 金奖 Winner in 包装 Category

61,053

Verified Award Winner

Verify Award Status for #173419

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 白酒瓶包装

丛台活分子V10是一款高端白酒的包装设计，也是活分子V系列中首款生肖主题产品。瓶身插画描绘了一条被丛台白酒香气吸引的灵蛇，自远方而来，饮酒后蜕变升华。蛇身蜿蜒盘曲成"V"字造型，与系列标识巧妙融合。分子结构、酒曲酵母、稻米谷物与传统纹样等元素被编织于蛇身之中。插画通过烤花（贴花烧制）工艺呈现于玻璃瓶身之上。瓶身尺寸为105 × 105 × 308毫米。

The Recognition

About the A' Design Award 金奖

Congtai Huofenzi V10 白酒瓶包装是 A' Design Award 金奖得主，这是授予一流、绝妙而杰出设计的极为崇高的认可。金奖得主是极具创新、极富远见且璀璨夺目的创作，反映出其设计师的天才、智慧与才干。预计Congtai Huofenzi V10 白酒瓶包装将成为一项备受赞誉、引领潮流、气势恢宏的发明，带来前所未有的价值。这件赢得 A' Design Award 金奖的设计是一个壮观而受人敬重的项目，极大地造福并拓展艺术、科学、设计和技术的边界。Congtai Huofenzi V10 白酒瓶包装激起强烈的渴望，唤起激情，鼓励创造力，令我们着迷。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang