Sinong Wu 的作品 Wuliangye Yuandingjinsheng 白酒包装

设计师 Sinong Wu 的作品 Wuliangye Yuandingjinsheng 白酒包装荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2026

Wuliangye Yuandingjinsheng 白酒包装

设计师： Sinong Wu

客户: Sinong Creative

包装类别A' Design Award 铜奖获奖者

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验证 #174018 的获奖状态

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设计作品

关于 Wuliangye Yuandingjinsheng 白酒包装

五粮液缘定今生是一款为中式婚宴打造的白酒包装设计。包装盒采用抽拉式开启结构,两只以水墨画风格绘制的熊猫在开启过程中呈现相拥之姿。六幅描绘共度一生各阶段的插画与开启包装的步骤一一对应。瓶身造型取材于竹子,瓶盖则沿用传统绣球的形态。包装采用可回收纸浆材料制成。螺旋瓶口设计使瓶身可二次利用为杯具或花器。

荣誉认可

关于A' Design Award 铜奖

Wuliangye Yuandingjinsheng 白酒包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Wuliangye Yuandingjinsheng 白酒包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Wuliangye Yuandingjinsheng 白酒包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
尺寸与包装: 255mmX120mmX100mm
标签: Panda，Love，Interactive Packaging Design，Chinese Baijiu
生产技术: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
设计挑战: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
研究: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
灵感: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
项目周期: Complete the design in Chengdu, China in the first quarter of 2025.
操作流程: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
专利: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
团队成员: Sinong Wu
图片版权: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.