Eason Liu and Elvis Ku 的作品 94Hilook 企业形象设计

设计师 Eason Liu and Elvis Ku 的作品 94Hilook 企业形象设计荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2026

94Hilook 企业形象设计

设计师： Eason Liu and Elvis Ku

客户: DaDao International Brand Research & Design Institute

平面类别A' Design Award 铜奖获奖者

8,173

已验证的获奖者

验证 #174826 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 94Hilook 企业形象设计

94HiLook是为一家融合精选超市、烤肉餐厅与咖啡吧的复合业态门店打造的企业形象识别系统。标志将牛角、鱼尾与数字94巧妙融合,寓意精选自山海之间的优质food材。红黑主色调取材于日本漆器工艺,并以金色、蓝色与浅灰色作为辅助色彩。整体设计致敬东京筑地市场的匠人精神。模块化的版式规范使该识别系统得以灵活应用于导视标识、包装、店面门头及社交媒体等各类载体。

荣誉认可

关于A' Design Award 铜奖

94Hilook 企业形象设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计94Hilook 企业形象设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。94Hilook 企业形象设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
尺寸与包装: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
标签: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
生产技术: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
设计挑战: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
研究: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
灵感: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
项目周期: The project finished in 2025 in Taiwan.
操作流程: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.