设计师 Jake Wilkins 的作品 Yuplet Branding 企业形象识别荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2026

Yuplet Branding 企业形象识别

设计师： Jake Wilkins

客户: Yuplet

平面类别A' Design Award 铜奖获奖者

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关于 Yuplet Branding 企业形象识别

Yuplet 品牌形象是为一个专注手工与可持续产品的电商平台打造的企业识别系统。整套系统以新月造型为核心元素，一致地运用于定制字标、图标、插图与版式之中。鲜亮的绿色代表买家体验，浓郁的紫色则引导卖家，为每一类用户群体提供清晰的视觉标识。圆润的造型、强烈的对比以及源自年轻消费者调研的移动优先设计语言，使该识别系统得以延伸至数字与印刷等各类触点。数字素材均以矢量格式制作完成。

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关于A' Design Award 铜奖

Yuplet Branding 企业形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Yuplet Branding 企业形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Yuplet Branding 企业形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
尺寸与包装: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
标签: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
生产技术: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
设计挑战: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
研究: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
灵感: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
项目周期: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
操作流程: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
团队成员: Jake Wilkins