Yebuna 咖啡包装

设计师： Antonia Skaraki

客户: Taresso Artisanal Coffee Roasters

包装类别A' Design Award 铁奖获奖者

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关于 Yebuna 咖啡包装

Yebuna 是一款为系列烘焙拼配咖啡打造的包装设计。其视觉识别灵感源自咖啡的发源地埃塞俄比亚,以及阿姆哈拉语词汇"Yebuna"。以括号为框架的标志,寓意咖啡从原产地到杯中的旅程。醒目的竖排字体提升了产品在货架上的辨识度,而取材于非洲河流、山脉与日落的鲜明色彩则区分出各款拼配咖啡。咖啡装入坚固耐用的可重复密封袋中,以锁鲜保味。先进的印刷工艺精准还原细腻的渐变层次与浓郁的色调。

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关于A' Design Award 铁奖

Yebuna 咖啡包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Yebuna 咖啡包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Yebuna 咖啡包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

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媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
尺寸与包装: Width 140mm x Depth 90mm x Height 350mm
标签: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
生产技术: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
设计挑战: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
研究: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
灵感: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
项目周期: The project started in December 2023 in Athens and finished in April 2024 in Athens
操作流程: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
团队成员: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
图片版权: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas