The Fulcrum 企业视觉识别系统 by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.
铁平面· 2026
The Fulcrum 企业视觉识别系统
by Shenzhen Lightcone Design Co., Ltd.
Client: Shenzhen lightcone design Co., Ltd
A' Design Award 铁奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #176921The Design
About The Fulcrum 企业视觉识别系统
《支点》是为一家设计公司打造的视觉识别系统。该系统的灵感源自物理学中的时空模型——光锥,以及陀螺仪。陀螺仪象征内在的稳定与定力,光锥则寓意广阔的创意可能性。整体采用黑、白、红三色配色方案:黑色代表逻辑思维,白色代表纯粹的设计,红色代表热情。配套的系列海报采用立体喷绘工艺制作,营造出富有层次感的图形效果。每张海报尺寸为宽1000毫米、高1800毫米。
The Recognition
About the A' Design Award 铁奖
The Fulcrum 企业视觉识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计The Fulcrum 企业视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。The Fulcrum 企业视觉识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
- Dimensions & Packaging
- Poster size: 1000mm W × 1800mm H
- Tags
- Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
- Production Technology
- The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
- Design Challenge
- The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
- Research
- This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
- Inspiration
- The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
- Project Duration
- The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
- Operation Flow
- The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined. - Team Members
- Haoyu Yang
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