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Assistive Technology 宣传认知资源 by Alberto March

Assistive Technology 宣传认知资源 by Alberto March is a highly esteemed winner of the very prestigious 2026 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.


铁平面· 2026

Assistive Technology 宣传认知资源

by Alberto March

Client: World Health Organization

A' Design Award 铁奖 Winner in 平面 Category

Colors

The Design

About Assistive Technology 宣传认知资源

《辅助技术》是为一套辅助技术数据工具包所创作的宣传认知资源。其插画风格着重体现包容性与无障碍理念。线性人物形象展现了人们使用辅助器具的情景,凸显这些器具在日常生活中的价值。半圆形边框将这些人物形象联结在一起,成为开放与参与的视觉隐喻。未闭合的边框则寓意包容是一个持续推进的过程。该项目依循无障碍设计标准,制作了四本A4尺寸手册、横幅及灯箱。

The Recognition

About the A' Design Award 铁奖

Assistive Technology 宣传认知资源是 A' Design Award 铁奖得主,这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Assistive Technology 宣传认知资源将成为一件备受推崇、令人钦佩且被珍爱的创作,既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践,并拥有与专业知识和才华相结合的称职技术特性。Assistive Technology 宣传认知资源因其严谨而受到尊重,旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The style of the illustration is an effective visual representation of the assistive technology data Toolkit because it emphasizes inclusivity and accessibility. The focus on the interior elements and the use of linear components depicting people using assistive technology serve to highlight the significance of recognizing and valuing these devices as integral parts of everyday life. Additionally, the semicircular frame acts as a visual metaphor for openness and participation.
Dimensions & Packaging
Four printed manuals, size A4, 48 pages, Text weight coated finish paper 70 grs for the inside pages. Covers have cardstock 80 grs. Roll up banners: 85 cm x 200 cm. 80mm light box sego.
Tags
assistive technology, assistive technology for families, disability, disabled, blindness, disability tools
Production Technology
The main image was created with Illustrator, while the publications were designed using Adobe InDesign, following the guidelines of the international organization for standardization to ensure accessibility for impaired audiences.
Design Challenge
The main goal was to present the advancing data collection on the Assistive Technology toolkit, which includes four tools addressing key questions: the population's unmet needs for assistive technology, the country’s capacity to meet these needs, the impact of assistive technology on users, and progress by Member States in implementing the World Health Assembly Resolution 78.1. This toolkit helps countries collect data to inform policy, raise awareness, and garner support for assistive technology. Its target audiences include policymakers, researchers, associations, assistive technology users and families, service managers, experts, and development partners.
Research
The research was based on the need to represent the rapid assistive technology assessment (rATA), which is a population-based household survey that collects self-reported information from people regarding their access to assistive technology, measuring the need, demand, and barriers. The tool can be used alone, or incorporated into other surveys and/or, or in national censuses.
Inspiration
The semicircle framing the illustration of assistive technology users serves symbolic and functional purposes. Visually, it unites the figures, suggesting belonging and dynamism with openness. Symbolically, it signifies acceptance, inclusion, and respect for diverse human experiences. Its incomplete form also represents continuity and potential for change, emphasising that inclusion is an ongoing, evolving process open to new perspectives.
Project Duration
The project started in March 2025 in Geneva and is still in the process of finalisation. The design process is made in Spain.
Operation Flow
All PDF documents were evaluated and found to comply with accessibility standards, particularly PDF/Universal Accessibility and Web Content Accessibility Guidelines, using the PDF Accessibility Checker tool.
Image Credits
Images: Envato Elements and iStock
Illustrations: Alberto March
Content: World Health Organization

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