设计师 Tian Sheng Cheng 的作品 Hong Jiu 白酒包装荣获了极具声望的 2026 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2026

Hong Jiu 白酒包装

设计师： Tian Sheng Cheng

客户: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

包装类别A' Design Award 银奖获奖者

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验证 #177863 的获奖状态

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色彩

设计作品

关于 Hong Jiu 白酒包装

"鸿酒"是一款中国烈性白酒的礼盒包装。瓶身以中国传统拱桥为造型,采用高硼硅水晶玻璃制成,取其通透质感与抗冲击性能。顶部为精密失蜡铸造成型的鎏金金属屋顶,并饰以景泰蓝工艺的祥云、仙鹤与花卉纹样。开启盒盖时,内部空间徐徐展开,如同在酒瓶身后铺陈开一幅山水画卷。托盘同时兼作陈列底座,使酒瓶可作为桌面摆件长久留存。

荣誉认可

关于A' Design Award 银奖

Hong Jiu 白酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Hong Jiu 白酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Hong Jiu 白酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
尺寸与包装: The bottle has a diameter of 250 millimeters and a height of 180 millimeters
生产技术: We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
设计挑战: The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
研究: Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
灵感: This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
项目周期: The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
操作流程: When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.