Xiyes 茶叶包装 by Feng Huang is a highly esteemed winner of the very prestigious 2026 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2026

Xiyes 茶叶包装

by Feng Huang

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

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The Design

About Xiyes 茶叶包装

Xiyes 是一套以中国传统待客之道为灵感的茶礼包装。内层小包装上呈现四种图案，分别寓意谦逊、温暖、敬重与热忱。每一种图案均由标志中的书法笔画构成，经重新排布后勾勒出富有中国传统文化意蕴的人物形象。包装选用可再生纤维素基材料制成，兼具耐用性、抗压性与保湿性能。外盒采用磁吸开合设计，内部纤维素托盘上整齐排列着独立密封的茶包。

The Recognition

About the A' Design Award 铜奖

Xiyes 茶叶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Xiyes 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Xiyes 茶叶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Four delicate patterns on small packages each reflect the hospitality of Chinese traditional culture: humility, warmth, respect, and enthusiasm, which are derived from the calligraphic strokes in the logo, cleverly restructured to form characteristic images and postures representing traditional Chinese cultural figures, resembling vivid characters.
Dimensions & Packaging: 452 mm x 120 mm x 35 mm
Production Technology: The Xiyes Tea Gift packaging is crafted from renewable cellulose-based materials, chosen for their superior durability, pressure resistance, and excellent moisture-retention properties - ensuring optimal freshness and protection for the tea leaves throughout storage and transit.
Design Challenge: The primary challenge in designing XIYES Tea Gift lay in authentically conveying the depth of Chinese cultural ethos, particularly Confucian values of reciprocity and respect, within a contemporary minimalist aesthetic.
Inspiration: In a world that moves ever faster, we return to the quiet wisdom of tradition, where every cup of tea is an invitation to connect, to honor, and to give with intention. The Xiyes Tea Gift draws from the timeless spirit of Chinese hospitality: "Is it not a joy to welcome friends from afar?" Through minimalist elegance, symbolic calligraphic forms, and sustainable craftsmanship, this design reimagines the ancient ritual of tea gifting as a modern expression of respect, warmth, and reciprocity.
Operation Flow: The outer box features a magnetic closure, gentle to open, yet rich in ritualistic elegance. Inside, tea sachets are neatly arranged on a sustainable cellulose tray, each individually sealed for freshness.
Team Members: Huang Feng

Read the Press Release