Burkan Ciftciguzeli and Ibrahim Gulbas 的作品 Pinar Nature Blend 饮料包装

设计师 Burkan Ciftciguzeli and Ibrahim Gulbas 的作品 Pinar Nature Blend 饮料包装荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2026

Pinar Nature Blend 饮料包装

设计师： Burkan Ciftciguzeli and Ibrahim Gulbas

客户: B12 Creative Branding

包装类别A' Design Award 铜奖获奖者

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验证 #178481 的获奖状态

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色彩

设计作品

关于 Pinar Nature Blend 饮料包装

Pinar Nature Blend 是一系列植物基饮料的包装设计。该设计为草本饮料品类构建了简洁、现代且整体统一的视觉架构。自然色调与插画元素及内容物的实拍图像相结合，清晰的视觉层次帮助消费者迅速识别每一款口味。设计以锐利的色块过渡取代柔和的渐变，使纸盒表面的印刷效果保持干净一致。最终成果减少了视觉冗杂，使该产品系列在货架上从竞争产品中脱颖而出。

荣誉认可

关于A' Design Award 铜奖

Pinar Nature Blend 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Pinar Nature Blend 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Pinar Nature Blend 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: They created a simple, modern, and holistic design architecture for the herbal beverage category. Natural tones, illustrative touches, a clean hierarchy, and content-focused visuals allowed the product family to display a calm yet powerful shelf presence. This presence also clearly distinguished it from competitors. The design reflects a balanced aesthetic approach that offers a clear value proposition to the consumer.
尺寸与包装: Widht 90 mm x Depth 58,5 mm x Height 195,5 mm
标签: tetrapak, plant, beverages, Pınar, Turkiye, Türkiye, packaging, branding,
生产技术: Since Tetrapak is a packaging type, they used sharp transitions in the design to avoid problematic screens that may occur during printing. This approach ensured a clean and consistent print.
设计挑战: The main challenge was reducing visual complexity while maintaining strong brand recognition on Tetrapak surfaces, which was overcome by establishing a clear visual hierarchy and using controlled transitions to ensure print consistency.
研究: Market analysis, shelf observation, and consumer behavior studies were conducted to identify visual clutter issues in the plant-based beverage category, leading to a simplified design system that improves readability and product differentiation.
灵感: Nature Blend emerged from a desire to highlight the inherent simplicity of herbal beverages. The illustrative cup drawing symbolizes the warmth of the human touch, while the actual image referencing the content represents the reality of nature. The convergence of these two worlds provides a sense of clarity and confidence to consumers searching for truth on cluttered shelves.
项目周期: The design process of our project, which we launched in Istanbul, was completed in March 2024. It hit the shelves with consumers in 2025.
操作流程: Nature Blend sits quietly on a shelf, but at first glance, it tells its story. Its visual world invites you in, its colors guiding you. Within its simple layout, it creates a natural and heartfelt connection.
团队成员: Burkan Ciftciguzeli and Ibrahim Gulbas