设计师 Unknown Brand 的作品 Mingren Soda Water 饮料包装荣获了极具声望的 2026 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2026

Mingren Soda Water 饮料包装

设计师： Unknown Brand

客户: Jiaozuo Mingren Natural Medicine Co., Ltd

包装类别A' Design Award 银奖获奖者

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已验证的获奖者

验证 #178600 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Mingren Soda Water 饮料包装

名仁苏打水是一款以中草药与天然植物提取物调配的苏打水包装设计。瓶身采用透明PET材质，既呈现出饮品的清澈质感，又提供了良好的结构强度。人参、石斛等原料的写实图像成为视觉焦点。产品名称置于书法字格之中，广告语与产品信息则以竖排方式呈现，呼应古代医药典籍的版式。取自草本植物的绿色与棕色调，营造出宁静而自然的印象。

荣誉认可

关于A' Design Award 银奖

Mingren Soda Water 饮料包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mingren Soda Water 饮料包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mingren Soda Water 饮料包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The packaging centers on Chinese herbs and natural plant extracts, highlighting the pure, professional positioning of the product as Chinese herbal regimen. Realistic images of raw ingredients such as ginseng and Dendrobium serve as visual focal points, conveying a natural and trustworthy product image and making it more compelling to consumers. Texts stressed with calligraphic grids and arranged vertically like ancient medical manuscripts reinforce Chinese regimen aesthetic.
尺寸与包装: product dimensions, 76.5 mm x 163 mm x 42.5 mm
标签: Soda Water Packaging, Chinese Regimen, Natural Herbs, Calligraphy Grid, Realistic Style
生产技术: The bottle is made from transparent PET, which highlights the purity of the product while providing strong structural strength. The images are printed using PET hot stamping with CMYK and spot color printing, featuring localized gold foil and matte finishes to enrich the visual and tactile experience.
设计挑战: The key challenge was balancing stylistic expression with functional layout, avoiding information overload that could create visual clutter or disrupt comprehension. This was achieved by positioning ingredient images and the product name in calligraphic grids as visual anchors, layering secondary information, and separating content with background color blocks to create a clear reading hierarchy. Repeated refinement through 1:1 prototypes and shelf testing balances aesthetics and practicality.
研究: In a market where beverage packaging often prioritizes function presentation or visual impact, this packaging centers on overall ambiance creation, using organic aesthetics to create a distinctive identity. Realistic images of raw ingredients are used to highlight the natural plant extract qualities of the product. The product name is stressed with calligraphic grids. Together with vertical text layouts and a natural color scheme, they create a distinctive Chinese regimen aesthetic.
灵感: Drawing on the homology of food and medicine, traditional herbs like ginseng and Dendrobium are added into the modern soda water. To highlight this feature, realistic images of raw ingredients are used as visual focal points to show the natural ingredients and health benefits of the product, fostering consumer trust. The color palette, green and brown tones drawn from the herbs, creates a gentle, natural impression that speaks to holistic wellbeing.
项目周期: The project started in Fuzhou in September 2025, with its design completed there in October 2025. It went into production in Henan in November 2025.
操作流程: The layout uses a framed window approach, where large color blocks anchor the visual focus. This highlights raw ingredients while keeping key information clear, achieving overall visual balance. The product name is stressed with calligraphic grids, while the tagline and selling points are arranged vertically referencing ancient medical manuscripts and presented in light tones and small fonts beneath the images to create a clear visual hierarchy and a blend of traditional and modern aesthetics.
团队成员: Manager/Creative Director: Dong Cheng
Design Director: Wenzhe Zheng
Main creative designer: Yifan Chen
Project Management: Qianwen Fang