Kazuo Fukushima and Aya Tanaka 的作品 Heritage Wrap Beverage Packaging 主要功能：饮品包装

设计师 Kazuo Fukushima and Aya Tanaka 的作品 Heritage Wrap Beverage Packaging 主要功能：饮品包装荣获了极具声望的 2026 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2026

Heritage Wrap Beverage Packaging 主要功能：饮品包装

设计师： Kazuo Fukushima and Aya Tanaka

客户: Meiji China Investment Co.,Ltd.

包装类别A' Design Award 银奖获奖者

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关于 Heritage Wrap Beverage Packaging 主要功能：饮品包装

书籍正文：这款饮品包装设计通过现代图形语言重新诠释了经典的红茶拿铁。传统装饰纹样被抽象化为连续的环绕图案，从各个角度都能提升可视性，同时营造出富有韵律感的视觉流动。结构化的中央标签确立了清晰度与层次感，在装饰的丰富性与可读性之间取得平衡。整体设计呈现出精致而亲和的视觉气质，确保在多样化的零售环境中拥有强烈的货架辨识度与视觉一致性。

荣誉认可

关于A' Design Award 银奖

Heritage Wrap Beverage Packaging 主要功能：饮品包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Heritage Wrap Beverage Packaging 主要功能：饮品包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Heritage Wrap Beverage Packaging 主要功能：饮品包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
尺寸与包装: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
标签: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
生产技术: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
设计挑战: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
研究: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
灵感: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
项目周期: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
操作流程: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
团队成员: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
图片版权: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD