Guangzhou Ace 的作品 Sinopec Charging Station 品牌形象识别

设计师 Guangzhou Ace 的作品 Sinopec Charging Station 品牌形象识别荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为广告、营销与传播设计。

铜广告· 2026

Sinopec Charging Station 品牌形象识别

设计师： Guangzhou Ace

客户: Sinochem

广告类别A' Design Award 铜奖获奖者

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验证 #179976 的获奖状态

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色彩

设计作品

关于 Sinopec Charging Station 品牌形象识别

中石化充电站是为电动汽车充电站打造的品牌形象识别系统。标志灵感源自牡丹图案,将花瓣、叶片与藤蔓的生长序列转化为充电枪头的剪影。由蓝到绿的渐变色将企业既有色彩体系与可再生能源相连接。简化后的造型在50米开外仍清晰可辨。叶片与藤蔓的形态被再次运用于地面标识,为到访者提供导引。该系统涵盖标识导视、数字界面、充电桩设计及印刷物料等多个层面。

荣誉认可

关于A' Design Award 铜奖

Sinopec Charging Station 品牌形象识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Sinopec Charging Station 品牌形象识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Sinopec Charging Station 品牌形象识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
尺寸与包装: Page size 285 mm x 210 mm
242 pages
标签: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
生产技术: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
设计挑战: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
研究: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
灵感: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
项目周期: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
操作流程: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
团队成员: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun