设计师 Sxdesign 的作品 Nanpi Hardware 品牌形象荣获了极具声望的 2026 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。

银广告· 2026

Nanpi Hardware 品牌形象

设计师： Sxdesign

客户: Nanpi Hardware

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关于 Nanpi Hardware 品牌形象

南皮五金是为中国河北省南皮县金属加工产业集群打造的品牌形象。标志以相切几何关系将方形与圆形结合,所形成的图形既可解读为一道门,也可视为瞄准镜的十字标线,传递出专注与精准之意。正形空间隐含字母N,而经过精确校准的切口则在负形空间中显现出字母P。通过双参数推演共生成147个变体方案,每一个都经过10毫米尺度下的清晰度测试。该几何结构同时支持立体图腾的延展,其关键视角与平面标志完全吻合。

荣誉认可

关于A' Design Award 银奖

Nanpi Hardware 品牌形象是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Nanpi Hardware 品牌形象将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Nanpi Hardware 品牌形象是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: A minimal square and circle construct forms a symbolic gate while suggesting the letter N in the positive space. A calibrated slit reveals the letter P in the negative space, forming the Nanpi initials. The mark also reads as a target reticle, expressing focused precision. Derived from the Turner cube, it supports a 3d totem whose key views align with the 2d logo.
尺寸与包装: Scalable vector, 1 to 1 square geometry, monochrome primary with optional single spot color. Minimum reproduction size 10 mm. Clear space at least the inner circle radius on all sides. 3d version based on a cube form, suitable for metal fabrication and desktop awards. Deliverables include vector, print ready, and manufacturing files.
标签: Industrial identity, Precision machining, Turner cube, Geometric logo, Negative space lettering, Parametric design, Metal fabrication, City landmark, Collective trademark, Minimalism
生产技术: The symbol was built from tangent geometry and tested through a two parameter matrix that generated 147 variants. Each variant was evaluated at 10 mm minimum size for legibility and balance. Vector masters and a strict grid ensure repeatability across media. A 3d model enables machining, casting, or anodized metal fabrication for awards, gifts, and landmarks.
设计挑战: The hardest challenge was to honor Turner cube heritage while achieving a simple mark that stays clear at 10 mm. Another obstacle was embedding the letters N and P through positive and negative space without harming balance. The solution used strict tangency and calibrated gaps so 2d and 3d readings remain consistent.
研究: Type of Research field study, benchmarking. Research Objectives define a symbol for Nanpi metalworking. Methodology brand prism mapping, geometric coding. Data Collection and Research Tools Used visits, interviews, sample set, parametric matrix. Participants or Experiments manufacturers, officials. Results abstract direction confirmed, 2d 3d mark validated. Insights and Impacts memory anchor improves recognition and export communication. Effect supports unified cluster branding.
灵感: Nanpi County in Hebei is a dense metalworking cluster whose parts often stay hidden inside larger systems. The identity needed to show craft height at a glance and speak in a global industrial language. A Turner cube, a machining benchmark, inspired a door like mark that frames Nanpi as a gateway to the world.
项目周期: The project started in September 2025 in Nanpi County, Hebei, China and finished in January 2026 in Beijing, China.
操作流程: In 2d, the mark serves as the collective trademark and anchors a modular identity system across print, signage, and digital media. In 3d, the form can be rotated so the top view reads as a Turner cube while the front view reads as the logo. This multi view consistency strengthens recognition from product markings to city landmarks and gifts.
专利: sxdesign
团队成员: Ma Rujun
Ye Hanbo
Liu Hongxiu
Zhao Guojun
Huang Hao
Chen Xu
Dr. Zhang Rong
图片版权: sxdesign