Yuxin Feng 的作品 Intelligent Creativity Forum 视觉识别系统

设计师 Yuxin Feng 的作品 Intelligent Creativity Forum 视觉识别系统荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为平面、插画与视觉传达设计。

铜平面· 2026

Intelligent Creativity Forum 视觉识别系统

设计师： Yuxin Feng

客户: Nanjing University of Finance & Economics, School of Art & Design

平面类别A' Design Award 铜奖获奖者

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设计作品

关于 Intelligent Creativity Forum 视觉识别系统

"智创论坛"是为一所艺术与设计学院打造的视觉识别系统。标识以字母D与I为基础,经解构后重新组合为富有动感的几何形态。各模块沿45度轴线错落排布,遵循建筑轴测图的构成逻辑。层叠关系营造出虚实相生的三维视觉效果,而非对称的结构则寓意数字智能与创意思维的交融。模块化网格确保了整套系统的一致性,矢量图形被延展应用于通行证、徽章、丝巾及笔记本等物料之上。

荣誉认可

关于A' Design Award 铜奖

Intelligent Creativity Forum 视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Intelligent Creativity Forum 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Intelligent Creativity Forum 视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Centered on the initials "D" and "I", this design constructs a dynamic geometric form through deconstruction and recombination. The unique 45-degree staggered layering creates a 3D interplay of positive and negative space. Transcending standard letterforms, this asymmetrical structure serves as a powerful metaphor for the innovative fusion of digital intelligence and creative thinking.
尺寸与包装: The visual system are designed in vector format to make it suitable for different sizes of digital and printed media.
标签: Digital、Intelligence、Creativity、Visual identity
生产技术: Graphics are adapted in various scenarios, such as work passes, badges, silk scarves, notebooks, etc. The process involves foil gold, silk, UV printing, etc.
设计挑战: Internal Challenge: The primary obstacle was balancing abstract symbolism with legibility. We needed to visualize the weight of "New Quality Productive Forces" without using generic tech clichés, ensuring the deconstructed "D" and "I" remained recognizable.
External Challenge: Technically, the 45-degree isometric geometry posed alignment issues. Achieving a seamless interplay of solid and void required complex optical corrections. We overcame this by developing a rigorous modular grid, ensuring the "dynamic instability" remained structurally coherent across all media scales.
研究: We conducted qualitative visual research to redefine "Digital Intelligence." Analyzing global tech trends, we found traditional typography lacked dynamism. Using morphological analysis and digital prototyping tools, we tested various modular structures. Results indicated that static forms failed to convey "fusion," whereas a 45-degree staggered system created unique 3D depth. The key insight is that controlled instability generates visual attention. This identity effectively differentiates the brand in the commercial market, communicating complex innovation through simple, memorable geometry.
灵感: Driven by the blurring lines between the digital and physical, we aimed to transcend static forms. The design draws from architectural isometry, using a 45-degree axis to represent innovation. Our goal was to visualize "New Quality Productive Forces" through a dynamic balance of solid and void, turning abstract code into a living structure.
项目周期: The project starts in July 2024 and ends in August 2024 in Nanjing, China
操作流程: Think of this logo as a dynamic structure rather than a static image. It operates by slicing the letters "D" and "I" into modules. The transformation occurs along a 45-degree axis, where parts slide and overlap like a precise puzzle. Keyframes capture the shift from flat shapes to a 3D illusion of depth. This interaction visualizes the "fusion" of data and creativity. It offers superior performance because its flexible, modular nature adapts perfectly to both digital screens and physical prints.
图片版权: Yuxin Feng，2024