Jesseter Wang and Hannah Sun 的作品 Once Upon a Rabbit 动画短片

设计师 Jesseter Wang and Hannah Sun 的作品 Once Upon a Rabbit 动画短片荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为电影、视频与动画设计。

铜电影· 2026

Once Upon a Rabbit 动画短片

设计师： Jesseter Wang and Hannah Sun

电影类别A' Design Award 铜奖获奖者

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关于 Once Upon a Rabbit 动画短片

《从前有只兔子》是一部动画设计作品，灵感源自元宵节的文化细节与童年时期的视觉记忆。作品通过立体造型与手绘质感的融合，构建出柔和而富有表现力的视觉语言，营造出既有结构感又不失趣味的画面。兔子与汤圆等反复出现的意象成为视觉锚点，而动态、节奏与构图则强调氛围与连贯性，最终呈现出植根于温暖、亲切与文化共鸣的一致设计体验。

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关于A' Design Award 铜奖

Once Upon a Rabbit 动画短片是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Once Upon a Rabbit 动画短片将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Once Upon a Rabbit 动画短片出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

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由设计师提供的致谢、团队成员及技术详情。

独特属性: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
尺寸与包装: 16x9 video file
标签: Animation, Motion Design, Illustration, Culture, Year of Rabbit
生产技术: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
设计挑战: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
研究: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
灵感: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
项目周期: The project was developed and completed in 2023 as an independent animation project, produced remotely.
操作流程: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
团队成员: Jesseter Wang,
Hannah Sun
图片版权: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]