Mobility Future Within Reach 品牌传播 by Hayato Itakura

Mobility Future Within Reach 品牌传播 by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 A' Design Award 银奖 in 广告、营销与传播设计 Competition Category.

银广告· 2026

Mobility Future Within Reach 品牌传播

by Hayato Itakura

Client: tacto Inc.

A' Design Award 银奖 Winner in 广告 Category

14,789

Verified Award Winner

Verify Award Status for #180975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mobility Future Within Reach 品牌传播

《触手可及的未来出行》是为一场以未来交通为主题的巡回科普活动所打造的品牌传播项目。项目核心是一座采用细瓦楞纸板制作的大型立体模型，高1030毫米、宽1456毫米、深500毫米。每一个部件均经激光切割后手工组装而成。互动装置让车辆行驶、建筑亮灯，整座城市通过光影、声音与动态作出回应。可回收材料呼应了可持续发展主题，也让孩子们在游戏中畅想未来出行的模样。

The Recognition

About the A' Design Award 银奖

Mobility Future Within Reach 品牌传播是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mobility Future Within Reach 品牌传播将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mobility Future Within Reach 品牌传播是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration