Unou Jikenn, Inc. 的作品 Kokorozashi Mirror 企业形象标识

设计师 Unou Jikenn, Inc. 的作品 Kokorozashi Mirror 企业形象标识荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为广告、营销与传播设计。

铜广告· 2026

Kokorozashi Mirror 企业形象标识

设计师： Unou Jikenn, Inc.

客户: Mitsui & Co., Ltd.

广告类别A' Design Award 铜奖获奖者

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色彩

设计作品

关于 Kokorozashi Mirror 企业形象标识

"志"之镜是为三井物产株式会社打造的企业形象标识装置。该标识设置于连通公司总部的车站通道内。通道中的员工肖像与职场场景照片,分别代表公司的十大业务部门。叠加在影像之上的手写文字,传达出各个部门的志向与心愿。通道尽头矗立着一面镜子,上面呈现品牌标语"一切始于'志'"。观者在镜中看到自己的身影与这句寄语交叠呈现,从而引发内心的自我省思。

荣誉认可

关于A' Design Award 铜奖

Kokorozashi Mirror 企业形象标识是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Kokorozashi Mirror 企业形象标识将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Kokorozashi Mirror 企业形象标识出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
尺寸与包装: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
标签: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
生产技术: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
设计挑战: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
研究: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
灵感: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
项目周期: Published: August 28, 2025 to Present in Tokyo, Japan.
操作流程: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
团队成员: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
图片版权: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.