Tra Due 品牌形象 by Yi Chun Lin is a highly esteemed winner of the very prestigious 2026 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2026

Tra Due 品牌形象

by Yi Chun Lin

A' Design Award 铜奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #181081

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The Design

About Tra Due 品牌形象

Tra Due 是一家以意大利开胃酒（aperitivo）传统为灵感的葡萄酒吧品牌形象。整套形象围绕晚间六点至八点这段时光展开，此时客人们在晚餐前相聚小酌。设计师从欧洲工匠标记与纯度印记体系中汲取灵感，创作出一组标记符号，象征着这段时光里共同分享的片刻。主标记被置于品牌名称的两部分之间，寓意平衡与交流。每个标记均遵循模块化网格，保持一致的比例关系，因而能够清晰地应用于菜单、杯垫、标签、导视标识及压印表面等载体。

The Recognition

About the A' Design Award 铜奖

Tra Due 品牌形象是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Tra Due 品牌形象将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Tra Due 品牌形象出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
Dimensions & Packaging: Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
Tags: Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
Production Technology: The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
Design Challenge: The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
Research: This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
Inspiration: Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
Project Duration: The project was developed between December 2026 and February 2026 in New York.
Operation Flow: The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
Team Members: Designer: Yi Chun Lin
Image Credits: Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.