Cansu Dagbagli Ferreira 的作品 Zona 主要功能：品牌与包装设计

设计师 Cansu Dagbagli Ferreira 的作品 Zona 主要功能：品牌与包装设计荣获了极具声望的 2026 A' Design Award 银奖，竞赛类别为广告、营销与传播设计。

银广告· 2026

Zona 主要功能：品牌与包装设计

设计师： Cansu Dagbagli Ferreira

客户: Cansu Ferreira

广告类别A' Design Award 银奖获奖者

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色彩

设计作品

关于 Zona 主要功能：品牌与包装设计

图书文本：Zona 是安哥拉首款硬苏打气泡酒，将本土文化遗产与当代美学融为一体，其品牌形象灵感源自万博泉水与奥卡万戈河。该设计以当代、大胆的美学为核心，运用单色调的水果色系与几何图标来吸引视线。定制标志中暗藏水花元素，象征着生命的本质与河流的流动。通过将鲜明的色彩与简洁的白色为主基调的版式相结合，Zona 带来清新、振奋的视觉体验，以年轻、设计先行的视角礼赞其本源。

荣誉认可

关于A' Design Award 银奖

Zona 主要功能：品牌与包装设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Zona 主要功能：品牌与包装设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Zona 主要功能：品牌与包装设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
尺寸与包装: Aluminium 330 ml drink cans
标签: drink, alcohol, colorful, cocktail, angola, fruits
生产技术: Design printed directly on the cans with Pantone system inks.
设计挑战: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
研究: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
灵感: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
项目周期: 6 months, Angola, USA and France
操作流程: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.