Jiayi Lu and Yang Xu 的作品 Songfengruo Ancient Tree 红茶包装

设计师 Jiayi Lu and Yang Xu 的作品 Songfengruo Ancient Tree 红茶包装荣获了极具声望的 2026 A' Design Award 铜奖，竞赛类别为包装设计。

铜包装· 2026

Songfengruo Ancient Tree 红茶包装

设计师： Jiayi Lu and Yang Xu

客户: Songfengruo

包装类别A' Design Award 铜奖获奖者

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已验证的获奖者

验证 #182088 的获奖状态

在A' Design Award上查看新闻稿获奖徽章

色彩

设计作品

关于 Songfengruo Ancient Tree 红茶包装

"松风若古树"是一款为高端红茶设计的礼盒。外盒尺寸为240毫米×60毫米×240毫米，内含三个小抽屉，每个抽屉尺寸为65毫米×40毫米×150毫米。设计为品牌创作了松针符号，并以平铺图案的形式重复呈现于抽屉之上。无色浮雕印刷为平面纸张增添了层次与质感。整齐排列的抽屉令人联想到中国传统屏风。深棕色调搭配含茶纤维与肌理的纸материал，传达出品牌对自然、健康与品质的追求。

荣誉认可

关于A' Design Award 铜奖

Songfengruo Ancient Tree 红茶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Songfengruo Ancient Tree 红茶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Songfengruo Ancient Tree 红茶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
尺寸与包装: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
标签: Branding, Packaging, Tea
生产技术: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
设计挑战: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
研究: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
灵感: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
项目周期: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
操作流程: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
专利: Copyrights belong to Songfengruo, 2025.
团队成员: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
图片版权: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.