Suzhou Bay Grand Theatre 视觉识别系统 by Jiayi Lu

Suzhou Bay Grand Theatre 视觉识别系统 by Jiayi Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.

铜平面· 2026

Suzhou Bay Grand Theatre 视觉识别系统

by Jiayi Lu

Client: Suzhou Bay Grand Theatre

A' Design Award 铜奖 Winner in 平面 Category

13,251

Verified Award Winner

Verify Award Status for #182136

View at A' Design Award Press Release Award Badge

Colors

The Design

About Suzhou Bay Grand Theatre 视觉识别系统

苏州湾大剧院是为中国苏州一家剧院的年度发布所打造的视觉识别系统。设计将钥匙孔与莫比乌斯环相结合。钥匙孔连通两个空间,成为一条通道与路径。莫比乌斯环如钥匙般穿过钥匙孔,标志着这座作为艺术载体的剧院迎来五周年。莫比乌斯环同时寓意无限,并呼应剧院的建筑形态。重要剧目中的元素环绕主图排布,使整体构图回归主题。

The Recognition

About the A' Design Award 铜奖

Suzhou Bay Grand Theatre 视觉识别系统是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Suzhou Bay Grand Theatre 视觉识别系统将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Suzhou Bay Grand Theatre 视觉识别系统出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Visual design for The Annual Announcement of Suzhou Bay Grand Theatre: keyhole and Mobius strip. The keyhole connects two spaces in objective form and becomes a channel and path.
Tags: Branding, Corporate Identity, Visual Design
Production Technology: The Mobius strip, like a key to unlock the future, passes through a keyhole, symbolizing that Suzhou Bay Grand Theatre, as a carrier of art, will usher in an even more brilliant future on its fifth anniversary.
Design Challenge: The keyhole connects two spaces in objective form and becomes a channel and path. The Mobius strip intuitively indicates the meaning of infinity, and also abstractly refers to the appearance of the theater.
Inspiration: As a key to open the future, the Mobius strip passes through the keyhole, indicating that Suzhou Bay Grand Theater, as the carrier of artistic works, will open a more exciting future on the occasion of its fifth anniversary.The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.
Project Duration: The project started in March 2025 in Suzhou, China and finished in April 2024 in Suzhou, China.
Operation Flow: The representative elements of important repertoires are scattered around the main visual elements, pulling the picture back from fantasy to reality and returning to the theme.Art is flowing, time and space are changing, the universe is moving, there are boundaries and no limits, and any art form has the commonality of "infinite creation".
Patents: Copyrights belong to Suzhou Bay Grand Theatre, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Lu Xiao, Photographer：Jiayi Lu