Narangam and Cardamom 传统利口酒 by Dheeraj Bangur

Narangam and Cardamom 传统利口酒 by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2026

Narangam and Cardamom 传统利口酒

by Dheeraj Bangur

Client: Brandsthan

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #182192

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Narangam and Cardamom 传统利口酒

该包装设计通过一套连贯的视觉架构呈现两款利口酒产品，其设计根植于传承灵感的细节处理与当代简约风格。橙色与绿色两套鲜明的色彩系统便于消费者即时识别不同款式，而结构化的字体排版与装饰性边框则强化了视觉层次。复古的酿酒厂插画与植物元素相结合，传达出产品的原产地信息与原料特性。均衡的构图、精准的间距把控以及细腻的压凸工艺提升了产品的高端质感，塑造出统一的产品家族形象，兼具货架上的强烈可见性与经久不衰的魅力。

The Recognition

About the A' Design Award 铜奖

Narangam and Cardamom 传统利口酒是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Narangam and Cardamom 传统利口酒将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Narangam and Cardamom 传统利口酒出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
Dimensions & Packaging: The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
Tags: Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
Production Technology: The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
Design Challenge: The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
Research: Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
Inspiration: The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
Project Duration: The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Operation Flow: The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.