Yao Wu 的作品 Mountain River and Sage 白酒礼盒包装

设计师 Yao Wu 的作品 Mountain River and Sage 白酒礼盒包装荣获了极具声望的 2026 A' Design Award 银奖，竞赛类别为包装设计。

银包装· 2026

Mountain River and Sage 白酒礼盒包装

设计师： Yao Wu

客户: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

包装类别A' Design Award 银奖获奖者

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设计作品

关于 Mountain River and Sage 白酒礼盒包装

《山河圣贤》是一款白酒礼盒包装设计。外套盒采用哑光白色艺术纸,配以极简主义的青铜色烫金图案。内部为橡木饰面的人造板典籍式盒体,可如书籍般翻开。内盖展开后呈现印制于纹理纸张上的泰山与黄河全景插画,环绕衬托三支酒瓶与一张证书。该设计汲取山东省的人文地理意蕴,以极简现代的手法取代了酒类包装中常见的复古风格。

荣誉认可

关于A' Design Award 银奖

Mountain River and Sage 白酒礼盒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Mountain River and Sage 白酒礼盒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Mountain River and Sage 白酒礼盒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
尺寸与包装: Length 300mm x Width 240mm x Height 190mm
标签: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
生产技术: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
设计挑战: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
研究: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
灵感: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
项目周期: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
操作流程: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
专利: /
团队成员: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
图片版权: /