Forest Spring 瓶装水包装设计 by Sheng Jin, Chao Yang and Wenqi Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2026
Forest Spring 瓶装水包装设计
by Sheng Jin, Chao Yang and Wenqi Wu
Client: Communication University of Zhejiang
A' Design Award 铜奖 Winner in 包装 Category
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The Design
About Forest Spring 瓶装水包装设计
《森泉》是一款瓶装水的包装设计。标签以汉字"森"为构思原点,将其化作一幅水墨山水。书法笔触、墨色浓淡与虚实空间的对比,在同一字形之中唤起山峦、林木与自然生机的意象。整体构图以矢量格式精细化处理,并经过校准以确保印刷复现的一致性。透明瓶身容量为500毫升,配旋开式瓶盖。该设计传达出纯净之美,以及人与自然之间的和谐。
The Recognition
About the A' Design Award 铜奖
Forest Spring 瓶装水包装设计是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Forest Spring 瓶装水包装设计将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Forest Spring 瓶装水包装设计出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The chinese character "sen" (forest) symbolizes forest and nature. This design transforms the character into a chinese ink landscape, using brushwork and spatial contrast to evoke mountains and vitality. Rooted in the philosophy of harmony between humanity and nature, it expresses ecological coexistence and reflects the pure, natural essence of "forest spring."
- Dimensions & Packaging
- bottle 65 mm diameter x 210 mm height, 500 ml capacity, neck 28 mm pco 1881
material food grade pet, wall thickness 0.25 to 0.35 mm
label area 190 mm x 60 mm wrap around
cap hdpe tamper evident
net weight 12 to 14 g bottle, 2 g cap
secondary package 400 mm x 270 mm x 220 mm, 24 bottles per corrugated carton - Tags
- Chinese character design, forest symbolism, water ink landscape, typography innovation, eco-conscious branding
- Production Technology
- The design was realized through structural deconstruction of the character "sen," examining stroke proportion and spatial hierarchy to reconstruct it as a landscape form. digital ink-wash simulations replicated xuan paper diffusion and tonal gradation. The composition was refined in vector format for scalability and brand application, then color-calibrated with cmyk optimization to ensure consistency across print and packaging production.
- Design Challenge
- The main challenge was transforming the Chinese character "sen" into a visually compelling landscape while preserving its legibility and cultural meaning. internally, balancing historical calligraphy aesthetics with modern brand storytelling required careful study of traditional ink techniques and symbolism. externally, constraints included digital reproduction limits, printing technology, and material properties, which demanded iterative testing and refinement to ensure both artistic integrity and practical manufacturability.
- Research
- Type of research: design-driven cultural study. Objective: explore how Chinese characters can convey ecological and brand values. methodology: visual analysis and typographic experimentation. Data collection/tools: ink painting simulations, digital sketching, surveys on perception. participants: 30 viewers and design experts. results: "sen" effectively communicates nature and purity. Insights: integrating traditional aesthetics enhances brand storytelling and fosters eco-conscious design, impacting society and sustainable product perception.
- Inspiration
- Inspired by the ecological symbolism of the Chinese character "sen" (forest), this project explores how typography embodies environmental philosophy. Drawing from traditional chinese ink landscape aesthetics and harmony between humanity and nature, the design transforms a character into a spatial visual narrative. The research integrates calligraphic structure, ink composition, and brand communication strategies to express the natural purity and sustainable values of "forest spring."
- Project Duration
- The project started in August 2025 in Hangzhou and finished in October 2025 in Hangzhou
- Operation Flow
- The bottle is easy to use: simply twist off the cap to pour or drink. Its ergonomic shape fits comfortably in hand, while the transparent body allows users to see the water level. the label’s visual design guides the eye to the brand and emphasizes purity. Lightweight and durable, the bottle is easy to carry, stack, and store, ensuring convenience and a premium experience while maintaining a natural, eco-conscious impression.
- Team Members
- Designer: sheng jin
Designer: chao yang
Designer: wenqi wu
Designer: yangyang lou
Designer: jianzhong yang
3d model: darong lin
Director: hui zeng
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