Melodic Realm 白酒酒瓶 by Huang Yong is a highly esteemed winner of the very prestigious 2026 A' Design Award 铜奖 in 包装设计 Competition Category.

铜包装· 2026

Melodic Realm 白酒酒瓶

by Huang Yong

Client: Ortho

A' Design Award 铜奖 Winner in 包装 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Melodic Realm 白酒酒瓶

《乐境》是一款专为中国传统蒸馏酒——白酒设计的酒瓶。其造型灵感源自唐代鎏金乐伎八棱杯,八面形制以高温烧制的陶瓷工艺再现。表面采用物理气相沉积镀膜工艺,呈现金色金属光泽,兼具高硬度与优良的耐腐蚀性能。八个立面环绕雕刻胡汉乐伎浮雕纹样,再现八方奏乐、乐音齐鸣的盛景。外配透明亚克力展示罩,可实现全方位环视观赏。

The Recognition

About the A' Design Award 铜奖

Melodic Realm 白酒酒瓶是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Melodic Realm 白酒酒瓶将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Melodic Realm 白酒酒瓶出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the Tang Dynasty national treasure "Gilded Octagonal Cup with Musician Motif", this work adopts ceramic to reproduce the classic octagonal structure. It is coated with PVD gilding technology, showing a noble metallic luster and durable texture. The relief carvings of musicians from Han and other ethnic groups undulate along the eight sides, vividly recreating the magnificent scene of "music playing from all directions".
Dimensions & Packaging: 30cmx12cmx9cm
Production Technology: This product uses high-white clay fired at 1280℃, accurately restoring the geometric structure of the Tang Dynasty octagonal gold cup. PVD physical vapor deposition technology applies a 2–3μm TiN coating with 2000HV Vickers hardness, presenting 24K gold luster and excellent corrosion and oxidation resistance.
The bottle relief is formed by five-axis CNC precision molds. The musician patterns are distributed along the octagonal surface with a texture depth of 0.3–0.5mm, reproducing the engraving style of the Tang Dynasty. The outer packaging adopts high-transmittance PMMA with light transmittance ≥92%, double‑polished for 360° panoramic display. It features high impact resistance and UV protection, reaching museum‑grade exhibition standards.
Design Challenge: The core challenge of this project is to revitalize the millennium-old national treasure in modern design.
I. Replica Difficulty: The Tang octagonal gold cup has complex facets and musician patterns. Accurately reproducing its geometry on ceramic, while applying PVD gilding, requires repeated tests on ceramic shrinkage, coating adhesion, and color stability.
II. Visual Narrative Difficulty: Translating “music from all directions” into a static object demands undulating reliefs that create dynamic rhythm via light and shadow, letting the bottle resonate with Tang vitality.
III. Cultural Integration Difficulty: Linking ancient court banquets with Jiannanchun’s “National Liquor of the Tang Dynasty” identity to make heritage tangible.
IV. Exhibition Experience Difficulty: Packaging that balances protection and transparency, achieving museum‑style panoramic display for a timeless dialogue.
Research: Inspired by the Tang Dynasty's "Gilded Octagonal Cup with Musician Motifs" and combining Jiannanchun’s identity as the "National Liquor of the Tang Dynasty", this work recreates the grand banquet scene of "Music from All Directions". It adopts a ceramic base and PVD gilding technology to restore the octagonal shape and musician reliefs, and is equipped with a high-transparency acrylic display case. Through CNC precision carving and high-temperature firing, it integrates the aesthetics of cultural relics with modern craftsmanship, enabling users to dialogue with the Tang Dynasty via touch and taste, and realizing the tangible inheritance of traditional culture.
Inspiration: Inspired by the Tang Dynasty national treasure "Gilded Eight-Sided Gold Cup with Musician Motif", the bottle shape replicates the classic eight-sided design of the gold cup, recreating the scene of Han and non-Han musicians dancing and playing music, vividly depicting the magnificent movement of "music playing from all directions".
Project Duration: It will be launched in Xi'an, China in March 2025 and conclude in Xi'an, China in January 2026.
Operation Flow: Inspired by the Tang Dynasty's "Gilded Octagonal Cup with Musician Motifs," and incorporating Jiannanchun's identity as the "National Liquor of the Tang Dynasty," this piece recreates the grand Tang Dynasty banquet ceremony of "Music from All Directions." The octagonal design is replicated, with a PVD gilding layer on ceramic, embossed musician motifs, and an acrylic display case. Designers, engineers, and historical consultants collaborated to complete the gilded porcelain bottle. This object serves as a time capsule, allowing users to engage in a dialogue with the Tang Dynasty through touch, sight, and sip, achieving a tangible inheritance of traditional culture.
Team Members: Yong Huang