Stumbras Vodka 标签 by Studija Creata is a highly esteemed winner of the very prestigious 2014 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2014

Stumbras Vodka 标签

by Studija Creata

Client: Stumbras

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #32833

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Colors

The Design

About Stumbras Vodka 标签

这个Stumbras的Classic伏特加系列复兴了立陶宛古老的伏特加制作传统。设计使旧的传统产品与当今的消费者紧密相关。绿色玻璃瓶是立陶宛伏特加酒制作的重要日期，它基于真实的传说以及令人愉悦的引人注目的细节–卷曲的剪裁形状让人想起旧照片，底部的斜杆补充了经典的对称构图，以及传达每个子品牌标识的字体和颜色，所有这些都使传统的伏特加系列变得毫无传统和趣味。

The Recognition

About the A' Design Award 银奖

Stumbras Vodka 标签是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Stumbras Vodka 标签将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Stumbras Vodka 标签是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags: Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology: Flexo printing, cold foil, embossing
Design Challenge: Making an old traditional product close and relevant to nowadays consumer.
Research: Discovering links to the past to reveal them in a modern appearance.
Inspiration: Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration: This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits: Edgaras Marozas