Twin Lotus Herbaliste Eco-friendly Pack 牙线包装 by Prompong Hakk

Twin Lotus Herbaliste Eco-friendly Pack 牙线包装 by Prompong Hakk is a highly esteemed winner of the very prestigious 2016 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2016

Twin Lotus Herbaliste Eco-friendly Pack 牙线包装

by Prompong Hakk

Client: Twin Lotus

A' Design Award 铁奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #41890

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Colors

The Design

About Twin Lotus Herbaliste Eco-friendly Pack 牙线包装

最初，该项目从普通牙线塑料包装设计开始，当时团队意识到该细分市场产生了多少废物，并开始重新考虑他们的方法。这个想法是创造一种环保包装，可以通过重新填充灯丝来重复使用。然而，只有当人们能够并且愿意将盒子保留更长时间时，这才有意义。我们的目标是设计一种类似 Zippo 的体验，一种运行良好、外观精美且可以随身携带的设计，将环保理念转变为受人喜爱的配件。

The Recognition

About the A' Design Award 铁奖

Twin Lotus Herbaliste Eco-friendly Pack 牙线包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Twin Lotus Herbaliste Eco-friendly Pack 牙线包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Twin Lotus Herbaliste Eco-friendly Pack 牙线包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensions & Packaging: Width 59,6mm x Length 46,6mm x Height 22mm
Tags: Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Production Technology: Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Design Challenge: After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Research: There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspiration: Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Project Duration: The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Operation Flow: Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Team Members: Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon