ACP Alpha Container Pictures 企业形象识别系统 by Julia Hell

ACP Alpha Container Pictures 企业形象识别系统 by Julia Hell is a highly esteemed winner of the very prestigious 2017 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2017

ACP Alpha Container Pictures 企业形象识别系统

by Julia Hell

Client: Alpha Container Pictures

A' Design Award 银奖 Winner in 平面 Category

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Colors

The Design

About ACP Alpha Container Pictures 企业形象识别系统

ACP Alpha Container Pictures 是为一家位于柏林的影视制作公司打造的企业形象设计。标志将公司简称 ACP 与完整公司名称相结合,并运用了两种字体:一种是货运集装箱上常见的镂空模板字体,另一种是类似打字机字形的技术感等宽字体。标志同时确立了整套色彩方案,该方案贯穿于各类印刷商务文件及网站之中。信纸尺寸为210×297毫米,名片尺寸为55×85毫米。响应式网站以全屏视频内容作为开场。

The Recognition

About the A' Design Award 银奖

ACP Alpha Container Pictures 企业形象识别系统是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计ACP Alpha Container Pictures 企业形象识别系统将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。ACP Alpha Container Pictures 企业形象识别系统是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Dimensions & Packaging: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Tags: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Production Technology: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Design Challenge: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Research: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Inspiration: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Project Duration: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Operation Flow: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Patents: None
Team Members: Full-Stack Web Development: Jannis Hell