Alita 瓶身与标签设计 by Studija Creata is a highly esteemed winner of the very prestigious 2017 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2017

Alita 瓶身与标签设计

by Studija Creata

Client: Mv Group

A' Design Award 银奖 Winner in 包装 Category

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The Design

About Alita 瓶身与标签设计

此次重新设计的主要目标是提升整体品牌知名度，并突出传统生产工艺、原材料和品质等独特特征。ALITA的全面品牌重塑包括新瓶身、更新的标志、字体标识、瓶帽及标签设计。产品现在融入了更多起泡酒和香槟品类的专属元素，引入了轻盈的古典韵味和一定的厚重感，同时整体保持现代而轻盈的格调。

The Recognition

About the A' Design Award 银奖

Alita 瓶身与标签设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Alita 瓶身与标签设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Alita 瓶身与标签设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
Dimensions & Packaging: Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
Tags: Alita, sparkling wine, design, Studija Creata, Lithuania
Production Technology: Glass bottle. Flexo printing.
Design Challenge: Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
Inspiration: ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
Project Duration: New ALITA was introduced on the eve of the year 2017.
Operation Flow: The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP")
Image Credits: Edgaras Marozas