DuePiùTre – Più Che Hamburger 视觉识别 by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2017
DuePiùTre – Più Che Hamburger 视觉识别
Client: Ferrariodesign
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger 视觉识别
DuePiùTre 是一家小酒馆，不仅提供汉堡包，还提供熏牛肉和啤酒罐鸡，全部采用新鲜正宗的意大利产品重新演绎。选择斗牛犬是因为它在第一次世界大战期间是美国海军的吉祥物，也是这家小酒馆合作伙伴之一的宠物狗。为了弥补这个地方的虚构名称，该设计包括给斗牛犬戴一顶厨师帽和一个挂钩，试图传达一家以更直接的方式提供食物的餐厅的理念。
The Recognition
About the A' Design Award 铜奖
DuePiùTre – Più Che Hamburger 视觉识别是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计DuePiùTre – Più Che Hamburger 视觉识别将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。DuePiùTre – Più Che Hamburger 视觉识别出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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