Fattoria il Gambero - Winery 视觉识别 by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 A' Design Award 铁奖 in 平面、插画与视觉传达设计 Competition Category.
铁平面· 2017
Fattoria il Gambero - Winery 视觉识别
Client: Ferrariodesign
A' Design Award 铁奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery 视觉识别
Fattoria il Gambero 以充满活力和现代的方式进入市场，以增强其自身的历史，其历史可以追溯到 1880 年。这就是风格化“G”商标的原因；它传达了开瓶器打开瓶子的感觉，类似于通往公司的道路。无衬线字体为这个有点抽象的符号增添了实质内容，并将其古老的过去与现在紧密地联系在一起。这些颜色给整个图像带来了创新的触感，同时保留了过去的某些特征，例如，在小册子的压花纸中。
The Recognition
About the A' Design Award 铁奖
Fattoria il Gambero - Winery 视觉识别是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Fattoria il Gambero - Winery 视觉识别将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Fattoria il Gambero - Winery 视觉识别因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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