Liqueur Black Milk 利口酒包装 by Kashkovskaya Oksana

Liqueur Black Milk 利口酒包装 by Kashkovskaya Oksana is a highly esteemed winner of the very prestigious 2018 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2018

Liqueur Black Milk 利口酒包装

by Kashkovskaya Oksana

Client: Kashkovskaya Oksana

A' Design Award 银奖 Winner in 包装 Category

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Colors

The Design

About Liqueur Black Milk 利口酒包装

Black Milk 是一款奶味利口酒的包装设计。包装盒具有两个不同设计的侧面，一面为黑色，一面为白色。当黑色一面朝向观者时，呈现的是酒瓶的白色部分；当白色一面展示时，酒瓶的黑色部分则成为主色调。奶牛斑纹构成主要的图形元素，这些形状在包装盒与玻璃瓶上重复呼应。盒体采用哑光本色纸张制成，盒盖为木质并配有银色金属环，拉动金属环即可将酒瓶从盒中提出。

The Recognition

About the A' Design Award 银奖

Liqueur Black Milk 利口酒包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Liqueur Black Milk 利口酒包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Liqueur Black Milk 利口酒包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The general interest and unique of this package is that this design has the two common but at the same time separately design sides.This is depends on what the exteriority of package to choose such type of color will be visible.The packaging conteins two unusual sides,if look at the black package side can see the white face of bottle if choose the white color of packaging the black side of bottle will be the general tint.The graphic shapes of package have reflectons of bottle design forms.
Dimensions & Packaging: Box: Width 144 mm x Depth 144 mm x Height 496 mm
Bottle: Overall Width 107 mm x Depth 107 mm x Height 397 mm
Tags: liqueur, black milk, black color, white color, milk,spots, natural materials, package design, bottle design
Production Technology: For this packaging design was used the natural paper of middle thickness without glossy coating only with mat surface that indicate on the natural technology creation of this package.For the lid was used the wood that is also indicate on natural materials and overal to add the locking cap with silver iron metal.The material for bottle is glance double glass.The label use very simple natural paper only with name of product and indication of product destination.
Design Challenge: The main challenge was to create interesting design of packaging used only original name of product and interaction with two simple colors as black and white.This was the main intrigue to show the product under different angles of design,to show something new.The lable on the bottle from sipmle natural paper that give imagination about simple milk product.This is package amalgamate interesting design decision as contrast color black and white,two designs and looks as milk but it's liqueur.
Research: From first sight it looks as package and bottle of milk product.But not all so easy!This is original package is the milk liqueur.One package,two sides,two designs.Black or white,what will you choose?The first type of package was looked different.First step of sketch the bottle had more simple form and after researching was decided create more soft shapes that made the unusual and organic form for this bottle.The main graphic element is the cow spots.They are also exist on the package and bottle.
Inspiration: The inspiration for this design was the simple milk product. The general idea was to create something unusual design that looks very simple and at the same time has two interesting ideas to show the milk side - white colour and the liqueur - black colour at the same time.At the nature exist two clean colour as white and black.It gived the main idea to interact this two absolutely opposition colour and compound it at one product with common design idea.
Project Duration: Project was started in February 2017 and was finished in June 2017
Operation Flow: For this packing very convenient function is used to pull out a bottle from packing it is necessary to pull for the silver ring on the top part of the box and after just enjoy the liqueur.
Team Members: Kashkovskaya Oksana