Emanuele Grittini & Giuseppe Liuzzo 的作品 IGPizza 企业形象识别系统

设计师 Emanuele Grittini & Giuseppe Liuzzo 的作品 IGPizza 企业形象识别系统荣获了极具声望的 2018 A' Design Award 铁奖，竞赛类别为平面、插画与视觉传达设计。

铁平面· 2018

IGPizza 企业形象识别系统

设计师： Emanuele Grittini & Giuseppe Liuzzo

客户: IGPizza

平面类别A' Design Award 铁奖获奖者

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验证 #65396 的获奖状态

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关于 IGPizza 企业形象识别系统

IGPizza 是为一家外卖披萨品牌打造的企业形象识别系统。该识别系统以披萨形态中提炼出的图形元素为基础，这些图案构成了贯穿企业各类物料及销售点空间布局的肌理。一个吐着舌头、面带微笑的披萨角色形象为品牌注入了亲切友好的气质。披萨包装采用柔版印刷工艺，而菜单传单则使用潘通专色进行丝网印刷。包装图形上同时承载了促销文案与订购信息。整套识别系统通过与客户的参与式规划共同开发完成。

荣誉认可

关于A' Design Award 铁奖

IGPizza 企业形象识别系统是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计IGPizza 企业形象识别系统将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。IGPizza 企业形象识别系统因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
尺寸与包装: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
标签: Friendly, pizza, food, colorful, funny
生产技术: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
设计挑战: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
研究: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
灵感: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
项目周期: The project start in July 2016 in Milan and finished in December 2016 in Milan.
操作流程: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
团队成员: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo