Chips BCBG 食品包装

设计师： Arome Agency

客户: BCBG - La Ducale

包装类别A' Design Award 铜奖获奖者

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关于 Chips BCBG 食品包装

BCBG是于2001年在法国南部创立的薯片品牌。该品牌提供高品质的制造工艺，并具有极富创意的配方和风味。设计师在2020年为新系列的骰子创建了新的字符系列。他们研究了可丽饼/字符的概念。这些新的插图以原始有趣的色调代表了各种薯片。人物像代表的产品一样优美优雅。

荣誉认可

关于A' Design Award 铜奖

Chips BCBG 食品包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Chips BCBG 食品包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Chips BCBG 食品包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
尺寸与包装: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
标签: chips, design, packaging, minimal, food
生产技术: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
设计挑战: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
研究: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
灵感: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
项目周期: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
操作流程: Chips are made in the south of France with natural products. No coloring agents and preserving products.
专利: BCBG is a brand of La Ducale.
团队成员: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
图片版权: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel