KannuNaUm 酒标 by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 A' Design Award 银奖 in 包装设计 Competition Category.
银包装· 2019
KannuNaUm 酒标
by Giovanni Murgia - Redfish Adv
Client: Cantina Ogliastra
A' Design Award 银奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #74625The Design
About KannuNaUm 酒标
KannuNaUm葡萄酒标签的设计以其精致而简约的风格为特征，这种风格是通过搜索可以代表其历史的符号而获得的。长寿之地的葡萄种植者的领土，文化和热情被浓缩为这两个相互协调的标签。通过采用3D浇铸黄金技术制作的百年纪念葡萄树，一切都得到了增强。代表这些葡萄酒的历史以及代表其诞生地Ogliastra撒丁岛百年纪念土地的历史的肖像设计。
The Recognition
About the A' Design Award 银奖
KannuNaUm 酒标是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计KannuNaUm 酒标将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。KannuNaUm 酒标是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
- Dimensions & Packaging
- The labels are 120 mm x 130 mm
- Tags
- wine, history, label, sardinia, italy
- Production Technology
- The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold. - Design Challenge
- The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
- Research
- The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
- Inspiration
- The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
- Project Duration
- The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
- Operation Flow
- The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
- Team Members
- Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu - Image Credits
- Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver
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