Sheikh El Burger 徽标品牌 by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award 铜奖 in 广告、营销与传播设计 Competition Category.

铜广告· 2019

Sheikh El Burger 徽标品牌

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award 铜奖 Winner in 广告 Category

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Verified Award Winner

Verify Award Status for #76712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger 徽标品牌

在阿拉伯文化中，“谢赫（Sheikh）”一词描述了他们的感激，公正，谦卑和积极的领导才能获得的最高排名。这就是我们定位品牌的方式：我们的目标可能涉及的s语，并在他们的日常沟通中直言不讳。 quality语可转化为质量，传统和市场领导地位。

The Recognition

About the A' Design Award 铜奖

Sheikh El Burger 徽标品牌是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Sheikh El Burger 徽标品牌将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Sheikh El Burger 徽标品牌出色地满足需求，触动渴望，迷住情感，并吸引好奇心。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.