Mx 11 太阳镜包装 by Hu Jijun and Xian Yan is a highly esteemed winner of the very prestigious 2020 A' Design Award 铁奖 in 包装设计 Competition Category.

铁包装· 2020

Mx 11 太阳镜包装

by Hu Jijun and Xian Yan

Client: Dreamatic Design x SIVA x SUES

A' Design Award 铁奖 Winner in 包装 Category

10,773

Verified Award Winner

Verify Award Status for #79817

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mx 11 太阳镜包装

MX 11 是为某在线时尚商店销售的一系列太阳镜打造的包装系列。包装采用激光加工的艺术纸制成,以单色印刷。每个包装盒宽 180 毫米、深 70 毫米、高 80 毫米。镜面般的表面以极简的方式呈现眼镜,将视线聚焦于产品本身。MX 11 这一名称将"maximum(极致)"一词与数字十一相结合。该设计契合都市年轻人简约而时尚的生活方式。

The Recognition

About the A' Design Award 铁奖

Mx 11 太阳镜包装是 A' Design Award 铁奖得主，这是授予满足人们对设计精良的创作所期待的专业与工业要求的优良设计的声望认可。铁奖得主展现出其创作者的高超技艺、高度专业化、专家级的理解力和创造能力。预计Mx 11 太阳镜包装将成为一件备受推崇、令人钦佩且被珍爱的创作，既实用又创新。这件赢得 A' Design Award 铁奖的设计整合了行业最佳实践，并拥有与专业知识和才华相结合的称职技术特性。Mx 11 太阳镜包装因其严谨而受到尊重，旨在提供有助于让世界变得更美好的生活品质改善。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MX11 is an online fashion store. Advocate a simple and Stylish lifestyle. This project is a series of trendy glasses for the city's young people, cool and fashion.
Dimensions & Packaging: For each package size is Width 180mm x Depthmm 70mm x Height 80mm
Tags: Sophisticated, Stylish, Younger, Unique, Urban life, Shining
Production Technology: High Tech Rich Laser Art Paper,
Monochrome Printing.
Design Challenge: Cool passed with the most simple way
Research: Brand six prism
Inspiration: The brand naming MX 11 creates from Maximum + 11. The Numerology Meaning of Master Number 11, it is the most intuitive of all numbers, instinctual, charismatic, dynamic and capable. MX 11 is just like the code of its consumer. Tries to reflect the true self-personality in front of the mirror, simple, stylish, strong and impressive. At the same time, the mirror itself directly highlights the product in the most minimalist way and attracts people's attention. MX 11 advocate a simple and Stylish lifestyle.
Project Duration: The project started in Sep 2018 and finished in May 2019 in Shanghai.
Operation Flow: Laser technology, special paper
Team Members: Designer: Hu Jijun
Co-Designer: Xian Yan