Logotype SETMA 标识 by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award 铜奖 in 平面、插画与视觉传达设计 Competition Category.
铜平面· 2019
Logotype SETMA 标识
Client: Mateus Matos Montenegro
A' Design Award 铜奖 Winner in 平面 Category
Verified Award Winner
Verify Award Status for #85377The Design
About Logotype SETMA 标识
SETMA是Jijoca de Jericoacoara市政府的旅游和环境秘书处，其品牌代表了城市的和谐景观和自然奇观，从蓝色泻湖，Serrote，刺穿的石头，大海和标志性的沙丘日落开始。设计师使用正弦波弯曲元素将所有这些元素统一为一种和谐的形式，这些元素代表了城市所提供的所有自然美景和体验之间的频率，平衡和平衡，被其居民和世界各地的许多游客认为是美丽的。
The Recognition
About the A' Design Award 铜奖
Logotype SETMA 标识是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Logotype SETMA 标识将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Logotype SETMA 标识出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
- Dimensions & Packaging
- The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
- Tags
- Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
- Production Technology
- The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
- Design Challenge
- The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment. - Research
- The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
- Inspiration
- The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides. - Project Duration
- The project started by the end of January 2018 and ended in the middle of March 2018.
- Operation Flow
- From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
- Team Members
- Mateus Matos Montenegro
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