设计师 Mao Ming and Yao Dabin 的作品 Sparkling Juice 饮料包装 荣获了极具声望的 2020 A' Design Award 铜奖，竞赛类别为包装设计。
铜包装· 2020
Sparkling Juice 饮料包装
客户: Beijing Platinum Tiande Trading Co., Ltd.
包装类别A' Design Award 铜奖获奖者
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已验证的获奖者
验证 #86414 的获奖状态设计作品
关于 Sparkling Juice 饮料包装
Sparkling Juice是一款气泡果汁饮品的包装设计。设计将标签与玻璃瓶的瓶形巧妙融合,斜切式标签顺应瓶身的弧度延展,瓶上的小幅水果标签则标示出果汁的口味。手绘插画描绘了火烈鸟、豹、长颈鹿与变色龙四种动物,分别伸向青柠、百香果、草莓与荔枝四种水果。瓶身容量为290毫升,高20厘米。标签工艺采用了烫银与压凸处理。
荣誉认可
关于A' Design Award 铜奖
Sparkling Juice 饮料包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Sparkling Juice 饮料包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Sparkling Juice 饮料包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
设计幕后
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由设计师提供的致谢、团队成员及技术详情。
- 独特属性
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- 尺寸与包装
- 290ml/20cm/Glass bottle/Glass bottle label
- 标签
- Juice, glass bottle, packaging, illustration
- 生产技术
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - 设计挑战
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- 研究
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- 灵感
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- 项目周期
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - 操作流程
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- 团队成员
- Mao Ming
Yao Dabin
Li Qian - 图片版权
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
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