Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包装 by Li Zuo

Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包装 by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 包装设计 Competition Category.

银包装· 2020

Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包装

by Li Zuo

Client: Wendao WD Creativity

A' Design Award 银奖 Winner in 包装 Category

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Verified Award Winner

Verify Award Status for #86638

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包装

太原·之元一是为茅台集团打造的一款酒瓶包装设计。该设计跳脱出茅台既有的风格框架,仅保留人们熟悉的瓶型轮廓,并将其放大、拉高。设计以"水"为核心主题,因为酒被视为一种承载情感的水。瓶身表面呈现取自古代官服的海水江崖纹,并融合传统吉祥纹样。波涛、立石与祥云寓意福寿绵长。所有装饰图案均以烤花工艺呈现于玻璃瓶身之上。

The Recognition

About the A' Design Award 银奖

Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包装是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包装将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。Moutai Group's - Taiyuan ZHI Yuanyi 酒瓶包装是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
Tags: Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Baked Flowers in Glass Bottles
Design Challenge: Breakthrough the consistent style design of Maotai
Research: Breakthrough the consistent style design of Maotai
Inspiration: the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
Project Duration: The project started in Maotai in April 2017 and completed in Maotai in August 2017.
Team Members: Creative Design：lizuo