Wuyi Black Tea Floral Flavor 茶叶包装 by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award 铜奖 in 包装设计 Competition Category.
铜包装· 2020
Wuyi Black Tea Floral Flavor 茶叶包装
by Li Zuo
Client: Wendao WD Creativity
A' Design Award 铜奖 Winner in 包装 Category
Verified Award Winner
Verify Award Status for #86643The Design
About Wuyi Black Tea Floral Flavor 茶叶包装
《武夷红茶·花香》是一款茶叶包装设计。设计灵感源自武夷山自然环境中的山、水、花、鸟与茶。以简洁线条勾勒的圆形构图，将这些自然元素如电影画面般徐徐呈现。包装盒采用内外抽拉式结构，消费者层层开启包装，依次观赏各个画面场景。包装用纸具有天然纹理，宛如壁纸质感，呼应回归自然的设计理念。包装盒尺寸为230×60×90毫米。
The Recognition
About the A' Design Award 铜奖
Wuyi Black Tea Floral Flavor 茶叶包装是 A' Design Award 铜奖得主，这是授予以创造力、独创性和敏锐见长的杰出设计的极具声望的认可。铜奖得主是技艺娴熟、创意惊人的作品，印证了其设计师丰富的经验、想象力与机智。预计Wuyi Black Tea Floral Flavor 茶叶包装将成为一件备受推崇、令人钦佩且被珍爱的物品，兼具显著的专业性与创新性。这件赢得 A' Design Award 铜奖的设计融入艺术、科学、设计和技术领域的最佳实践，并因注重细节而出类拔萃。Wuyi Black Tea Floral Flavor 茶叶包装出色地满足需求，触动渴望，迷住情感，并吸引好奇心。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- emphasizes the unique environment of Tongmu Pass Wuyi mountain.
Great tea needs great nature.The packaging paper uses wallpaper with the natural grain, emphasizing the concept of returning to nature. - Dimensions & Packaging
- Length 230mmX width 60mmX height 90mm
- Production Technology
- Internal and external drawing box design process, showing a sense of interaction
- Inspiration
- The design inspiration comes from the mountains, water, flowers, birds, and tea in the natural environment of Wuyi Mountain.The rounded composition of the film, shows the natural beauty of Wuyi Mountain with lines : mountains, water, flowers, birds,and tea,The box is drawn like a natural and abstract film of Wuyi Mountain.
- Operation Flow
- Customers have to open the package and have a movie watching experience.
- Team Members
- Creative：huagnlei lizuo design：lizuo
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