InterBrasil Logotype Redesign 品牌识别重新设计 by Mateus Matos Montenegro

InterBrasil Logotype Redesign 品牌识别重新设计 by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award 银奖 in 平面、插画与视觉传达设计 Competition Category.

银平面· 2020

InterBrasil Logotype Redesign 品牌识别重新设计

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award 银奖 Winner in 平面 Category

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Verified Award Winner

Verify Award Status for #86886

查看作品集 Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign 品牌识别重新设计

重新思考和重新设计品牌的灵感来自公司文化的现代化和整合变化。心脏的设计不再是品牌的外部因素，而是在内部与员工以及与客户之间建立了合作伙伴关系。利益，承诺和服务质量之间的综合结合。从形状到颜色，新设计将心脏与B融为一体，而健康十字则与T融为一体。中间的两个单词使徽标看起来像一个单词，一个符号，将R和B结合在一起。心。

The Recognition

About the A' Design Award 银奖

InterBrasil Logotype Redesign 品牌识别重新设计是 A' Design Award 银奖得主，这是授予顶级、华美而令人印象深刻的设计的极为崇高的认可。银奖得主是极其卓越、极具创造力的作品，展现出其设计师杰出的专业技能、才华与敏锐。预计InterBrasil Logotype Redesign 品牌识别重新设计将成为一件出色的典范之作，兼具非凡的专业性与深刻的创新性。这件赢得 A' Design Award 银奖的设计是一项备受瞩目、令人钦佩的发明，造福并拓展艺术、科学、设计和技术的边界。InterBrasil Logotype Redesign 品牌识别重新设计是一件令人羡慕的创作，它唤起渴望，带来积极的情感，并激发惊叹与赞叹。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro