Backbone Branding 的作品 Yan Natural Juice 瓶子包装

设计师 Backbone Branding 的作品 Yan Natural Juice 瓶子包装荣获了极具声望的 2020 A' Design Award 铂金奖，竞赛类别为包装设计。

铂金包装· 2020

Yan Natural Juice 瓶子包装

设计师： Backbone Branding

客户: Backbone Branding

包装类别A' Design Award 铂金奖获奖者

201,010

已验证的获奖者

验证 #86906 的获奖状态

访问网站在A' Design Award上查看新闻稿获奖徽章

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关于 Yan Natural Juice 瓶子包装

瓶子的设计灵感来自自然和仿生学原理，特别是被咬过的苹果的形状。这是为了展示内部产品的有机品质。这种解剖结构产生了互补的形状，当它们彼此相邻地放置在货架上或运输过程中时，可以最大限度地节省空间。品牌名称以程式化的书法刻在标签上。这幅书法让人想起稀疏草的颜色和外观，作为对自然的致敬。

荣誉认可

关于A' Design Award 铂金奖

Yan Natural Juice 瓶子包装是 A' Design Award 铂金奖得主，这是授予真正卓越、优雅和宏伟设计的极具声望的认可。铂金奖得主是创造的奇迹，是智力创造力极限的见证，展现出其设计师无与伦比的专业精神和天才。这些设计被期待成为定义一个时代的美学、造福社会、并拓展艺术、科学、设计和技术边界的最负盛名的作品。Yan Natural Juice 瓶子包装展现出超凡脱俗的卓越水准，以其有益而宝贵的特质毫无疑问地让世界变得更美好。Yan Natural Juice 瓶子包装是一件赢得 A' Design Award 铂金奖的作品，它唤起欲望，启发人心，令人愉悦，并迸发出巨大的喜悦。

设计幕后

媒体资料包

由设计师提供的致谢、团队成员及技术详情。

独特属性: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
尺寸与包装: Width 70mm x Depth 85mm x Height 265 mm
标签: natural juice, packaging design, biomimicry, organic,
生产技术: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
设计挑战: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
研究: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
灵感: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
项目周期: January to May 2017 in Yerevan Armenia
操作流程: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
团队成员: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
图片版权: All photo credits to Backbone Branding